04/01/2014 20:04
Every Door Direct Mail is also known as EDDM, is a cost effective service offered to local businesses and people by the United States Postal Service.
It is a revolutionary new concept and program that is changing the way small businesses market to residents or potential customers in their local area. Some companies are too small or do not have the budget to super direct mailing efforts. That is why many have used the EDDM postcard mailing program, because it is a much cheaper alternative. In fact, it is the least expensive mailing program that the USPS offers. The cost of the postcard itself, in addition to the cost of the postage is reduced a significant amount. For businesses who are trying to reach local markets, this is the way to go because it allows you to take control of your own personal market in your area
See how advertising mail uses EDDM at https://en.wikipedia.org/wiki/Advertising_mail.
One of the greatest advantages of using this direct mail program is that you are not required to pay any additional fees to the United States Post Office to send out your postcards. In addition, the size of these postcards sets them apart from other items that are typically sent in the mail which inevitably makes them standout. Contact a pritning company that specializes in EDDM postcard printing, as they will be able to help design an effective postcard.
Today there are so many businesses who are trying to find alternative marketing solutions. Online marketing continues to be a very effective tool, but often times company marketing materials are filtered into consumer's spam folder. With EDDM postcards that is not the case at all. It is a tangible marketing item that is sent directly to the home of the consumer which makes it more attention-grabbing in comparison to simple email marketing campaigns that can easily be deleted. Customers now have the ability to hold a tangible piece of marketing material or special offer from a local business. It is something they can store in their home and stumble upon at a later date.
It is a relatively new program offered by the USPS, so many businesses are unaware that it exists and it is a marketing option available to them. Which is great for companies who are just tapping into the trend, because they now have a new marketing tool at their disposal, one that is effective and easy to use. It is recommended that companies transition to this form of direct mail marketing because of the cost, and how much further ahead it is in comparison to other direct mail marketing programs in the United States. For small businesses that want to get their name out there in the most cost-effective manner possible, this is one of the best marketing routes to take.
