04/01/2014 20:07
Many small business use Every Door Direct Mail (EDDM) postcards as promotional materials to market their services and products. It is with the help of the United States Postal Service that business are able to send direct postcards to target audience, which allows them to inform them about their business and any offers that they might have.
EDDM postcards provide businesses with one of the most inexpensive ways of marketing themselves. You need to make sure that you contact a reliable printing company to print your postcards to ensure that you get postcards that will suit your business. You will be able to get EDDM postcards that will meet the specific needs of your business because these companies will help you to come up with a marketing plan and design that will work well for you.
See how direct mail is involved with marketing at https://en.wikipedia.org/wiki/Direct_marketing.
There are several advantages of using EDDM postcards, which is why many small businesses prefer using these cards. For you to send these postcards, it is not necessary for you to have postal mailing permits. This makes sure that you have the chance of saving on the costs of using these cards. Since you do not have to create mailing lists, you will be able to save on time. Sending these postcards is very easy. This is because you only need to select a zip code and the cards will be mailed to the households located on the postal route that you have chosen. Without the mailing lists, you have a simplified mailing method.
There are different sizes of postcards available and you need not pay extra for different sizes of these cards. You have the chance of selecting the postcard size that will work well for you and one that will allow you to have enough space to place the images and the message that you want. Since there are no extra charges on sending, you can maximize your investment by using jumbo-sized postcards. You need to remember that you will have to pay more to have bigger postcards printed for you even though the mailing costs are the same.
You are not required to use bulk mail when you are mailing EDDM postcards. You just need to make sure that you drop your mail at a post office to allow you to get the lowest rate. This will allow you to use a short time to send the mails to the target audience. These postcards provide you with the chance of reaching the people that are within your location, which will increase your sales because many customers prefer buying from businesses that are within their location.
